Charting the Kingdoms Between
Building Transmedia Universes and Transnational Audiences in the Kingdom Hearts Franchise
Keywords:
Kingdom Hearts, Synergy, Cross-promotion, Disney, Square EnixAbstract
An Introduction to the Kingdom Hearts video game franchise as a prime example of the new generation of synergistic, multinational and transcorporate transmedia.
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Published
2022-08-31
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Section
Introduction
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Copyright (c) 2022 James McLean, Dean Bowman
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